The faces behind the sparkle

Meet the Team

From the girl who started it all with £400 in lockdown, to the warehouses sending your sparkle across the UK, EU and US – this is the team making Bijoux happen every single day.

Meet the Team
Say hi to

The Bijoux Team

AmeliaFounder & CEO
Behind it all

Amelia

Amelia started Bijoux De Mimi at eighteen during lockdown in 2020, with £400 of her own savings, and has built it from scratch into the brand you know today, with no external investment. Her ethos has always been to learn every part of the business herself before bringing anyone else in, so she has built every area of the company first hand. Amelia couldn’t be a more involved founder if she tried, still running the entire company day-to-day, now with her amazing team by her side. 

Fun fact

I have two wire-haired dachshunds called Tallulah and Toad.

Fave memory

“Being named Forbes 30 Under 30, or finding out we were getting a permanent store after working so hard for it.”

Faiza Gold Turquoise Droplet Statement Hoops
Amelia’s pick Faiza Gold Turquoise Droplet Statement Hoops £30.50 Shop now →

Becki

Digital Growth Manager

Becki joined the team in June 2026 and looks after all things digital marketing at Bijoux. She builds the email campaigns that land in your inbox, runs the ads you see on your socials, and creates the stories and UGC content behind our paid marketing.

Fun fact

One of my eyes is half green, half blue.

Fave memory

“Our permanent store announcement at our team dinner. It felt like a really special and proud moment for the team!”

Faye Gold Pink Organic Ring
Becki’s pick Faye Gold Pink Organic Ring £27.50 Shop now →

Phoebe

Brand & Wholesale Manager

Phoebe first joined Bijoux packing orders in 2021 and came on board full time in January 2025. She looks after Wholesale, the shops and boutiques where you can find Bijoux, and manages all of our communication with stockists. She also runs gifting for influencers and creators across the world, and is Amelia’s right hand on anything brand, from photoshoot prep to looking after the pop-up teams.

Fun fact

I won Junior MasterChef when I was 12.

Fave memory

“There are so many to choose from, but our brand trip to Marrakesh has to be one of my favourites.”

Hebe Gold Crystal Thin Bigger Star Hoop
Phoebe’s pick Hebe Gold Crystal Thin Bigger Star Hoop £30.50 Shop now →

Halayna

Operations Manager

Halayna joined the team in October 2026 and keeps Bijoux running behind the scenes. She owns forecasting and stock planning so your favourites stay in stock, works closely with our warehouses across the UK, EU and US, and looks after everything from imports and exports to setting up each new collection before it lands on the site.

Fun fact

I love Hans Zimmer over everything else (does this count?)

Fave memory

“Day 2 of starting my role, we travelled to Devon to visit the warehouse and our train back to London being cancelled. So, we ended up getting a 4 hour taxi back - we got real nice, and cosy and super acquainted. Safe to say the ice was well and truly broken x”

Petra Gold Crystal Chunky Star Hoops
Halayna’s pick Petra Gold Crystal Chunky Star Hoops £35.50 Shop now →

Alisa

Brand Assistant

Alisa joined Bijoux in May 2026 to manage our Summer Store, and will be our Retail & Community Manager from 2027 when our permanent store opens. In the meantime she’s helping out with whatever we need at HQ, from running events like Spirit of Christmas to replying to your comments and DMs on Instagram and TikTok. If you’ve chatted with Bijoux online, or visited us in-store, the chances are it was Alisa you spoke to!

Fun fact

I have a tuxedo cat.

Fave memory

“Meeting all the girls from the summer store at our dinner at Granger.”

Araminta Gold Rainbow Droplet Necklace
Alisa’s pick Araminta Gold Rainbow Droplet Necklace £45.50 Shop now →

Grace

Accountant & Financial Director

Grace started working with Bijoux in April 2025. She runs her own firm but is a core part of the team, and looks after all of Bijoux’s finances. From paying every invoice to keeping the books in perfect order and making sure the tax man is always happy, Grace keeps the numbers side of Bijoux running smoothly, which is the one area Amelia is very happy to hand over!

Fun fact

I did international competitive cheerleading.

Fave memory

“The Christmas Pop Up, seeing all the Bijoux girls out and about. It was the start of a new era for Bijoux!”

Daisy Gold Rainbow Charm Bracelet
Grace’s pick Daisy Gold Rainbow Charm Bracelet £30.50 Shop now →

Holly

Video & Content Creator

Holly started working with Bijoux in July 2026 when Amelia realised she just can’t manage the socials alone. She brings all of Amelia’s ideas to life by editing the videos and content you see across the Bijoux socials, turning every concept into something you’ll want to watch on repeat.

Fun fact

I met the Queen when I was eight.

Fave memory

“My first content filming session at the summer store Pilates event. The team was so welcoming and made me feel right at home.”

Ariella Silver Turquoise Stacking Star Hand Chain
Holly’s pick Ariella Silver Turquoise Stacking Star Hand Chain £40.50 Shop now →