I founded Bijoux De Mimi when I was 18 in the middle of lockdown, having lost my dream internship at Conde Nast due to covid.

As a huge advocate for only going to university if you really want to, I decided to pave my way into the industry by filling the niche of something that didn't exist at the time, affordable, high-quality colourful jewellery.

I have been lucky enough to have built one of the fastets growing jewellery brands in the UK. We've been stocked in Urban Outfitters and Wolf & Badgers UK and US stores, awarded the Highly-Commended Emerging Brand of the Year and nominated for the Young Entreprenuer of the year, it trulty has been a whirlwind.

I am beyond grateful to all of my amazing returning customers who continue to support small businesses and follow the exciting journey that I'm so lukcy to be on.