"Gen-Z's favourite colourful jewellery brand"

Let us introuce you to the pretty and pink world of high quality, reasonably priced, colourful jewellery.

Your Favourites

1 of 4

Meet Mimi

I founded Bijoux De Mimi when I was 18 in the middle of lockdown, having lost my dream internship at Conde Nast due to covid.

As a huge advocate for only going to university if you really want to, I decided to pave my way into the industry by filling the niche of something that didn't exist at the time, affordable, high-quality colourful jewellery.

I have been lucky enough to have built one of the fastets growing jewellery brands in the UK. We've been stocked in Urban Outfitters and Wolf & Badgers UK and US stores, awarded the Highly-Commended Emerging Brand of the Year and nominated for the Young Entreprenuer of the year, it trulty has been a whirlwind.

I am beyond grateful to all of my amazing returning customers who continue to support small businesses and follow the exciting journey that I'm so lukcy to be on.



We will be opening the doors to our Kings Road Store on 12th July 2024 at 10am. Join us on opening day for 25% off of everything, new collections and unlimited Bijoux Merch. The Biggest event we have ever had.

find out more about the store

Famous Faces 🎀

We're lucky enough to have been worn by heaps of famous faces in the few years we've been arround. Have a little browse at who's been spotted.