The Original Colourful Jewellery Brand

Bijoux De Mimi

Why Bijoux?

Gen-z's Favorite Jewellery Brand

Born with colour in mind, Bijoux De Mimi Jewellery is designed to bring bold energy to everyday styling. Known in the press as "Gen Z’s favourite jewellery brand", we create playful yet elevated pieces that make self-expression effortless. With each of our vibrant designs available in a choice of our iconic colour-ways.

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Bijoux De Mimi

The New Era of Bijoux Girls

Bijoux has always been built in public by our founder, growing up alongside you and sharing every step of the journey. As Amelia steps into a new chapter, we’re excited to welcome you to The New Era of Bijoux De Mimi, featuring more elevated designs, deeper community connections, and an even bigger pop-up-inspired energy. This is the same bold spirit you love, just grown up with you.

Our Story
Bijoux De Mimi

High quality, reasonably priced

Bijoux De Mimi Jewellery offers high-quality, reasonably priced pieces designed to be worn every day, with all jewellery (excluding our huggies, ear cuffs, and ear chains) already 100% waterproof, and our entire collection set to be fully waterproof by May 2026.

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Discover Your Signature Style

Galentines Collection

Necklaces

Huggies

Bracelets

Earrings

Hand Chains

Necklace Charms

Rings

Body Chains

Shop by Colour

Blue

Turquoise

Green

Crystal

Pink

Rainbow & Red

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Are you a gold or silver Bijoux Girl?

Bijoux pieces are made to mix, match, and grow with you, whatever your style looks like right now.

Gold

Silver

Ruby Gold Crystal Chunky Heart Ring SIZE L
Regular price £30.50
Sale price £30.50 Regular price

Delicate, elegant, and full of charm, the India Necklace is a refined and relaunched take on our beloved 2024 summer favourite. Featuring a flattering Y-shape silhouette and dainty chain adorned with colourful bezel-set stones, this piece is simple with a statement and the perfect accessory to your outfit. 

Let's hear it from The Bijoux Girls

"My daughters are totally obsessed with Bijoux De Mimi, and I am so grateful that these are the type of young women they are influenced by in this day and age, Amelia is an inspiration. Great jewellery for the reasonable price, we lost one parcel but customer service were excellent. Thank you Bijoux! We will continue to support always!"

Chrissie M.

"Really cute statement earring absolutely love!"

Evie G.

"Most gorgeous necklace and such high quality!!"

Maya W.

"I am literally the biggest Bijoux Fan. I love the jewelry it’s so cute and really good quality. Especially now so much is waterproof. The girls who work in the shop are really lovely and helped me find what I was looking for everytime. I am so proud watching Amelia grow this amazing company since the beggining."

Ailsa

"I love the colour ways and quality bijoux offers, as well as its distinct pretty packaging. I have always had a welcoming and kind experience with team.  Ivy was so helpful at the May pop up carefully curating a green stack for me!"

Daisy

"I’ve been a Bijoux customer for years now, since the very beginning and I’m still a huge fan! I’ve ordered countless times have always been very impressed by the process. On one occasion Royal Mail did lose my parcel (when they were having a lot of issues) and the customer service was exceptional. I was ordering for a family members birthday so it was quite an urgent situation but the Bijoux team were so quick to get back to me and rectify the problem. (Even though it wasn’t their fault!!!)"

Araminta R.

"Omg i never thought i'd get out of studs until i put these in!!! OBSESSED and will be buying another pair <3"

M G C

"Bijoux are literally the only earrings I wear, perfect for any occasion and last so well. The packaging is always gorgeous to open, cannot recommend enough and get compliments the whole time. Have got all my friends and family to become fans! Anything rainbow is my fav"

Matilda

Founder Spotlight

Meet Amelia

I founded Bijoux De Mimi at 18 during lockdown, launching with £400 of my own savings to create a jewellery brand that felt colourful, fun and like your own personal hype-girl. I built it by sharing every lesson I learnt, listening closely and growing up alongside you.

Today, we’re one of the fastest growing jewellery brands in the UK without external investment, having sold over 250,000 pieces to 100,000+ amazing customers. Forbes 30 Under 30 was surreal, but what matters most is staying hands-on and keeping Bijoux authentic as we grow.

Whether you’ve been here from the start or just joined us, I’m so excited for this next chapter bringing Bijoux to new friends around the world while keeping the energy that started it all.

Loads of love, Amelia xxx