Galentine's Collection
Etalie Crystal Gold Charm Necklace
Charli Pink Gold Charm Bracelet
Olive Green Gold Charm Necklace
Megan Turqouise Gold Heart Pendant Necklace
Tomi Pink Gold Tennis Bracelet
Daisy Blue Gold Charm Bracelet
Kareena Rainbow Gold Hand Chain
Kate Pink Gold Double Stack Ring Size P
Julie Crystal Gold Cosmic Chunky Star Ring Size N
Sasha Crystal Silver Compass Necklace
Emma Rainbow Gold Droplet Chain Studs
Freya Blue Gold Droplet Statement Studs
Why Bijoux?
Gen-z's Favorite Jewellery Brand
Born with colour in mind, Bijoux De Mimi Jewellery is designed to bring bold energy to everyday styling. Known in the press as "Gen Z’s favourite jewellery brand", we create playful yet elevated pieces that make self-expression effortless. With each of our vibrant designs available in a choice of our iconic colour-ways.
The New Era of Bijoux Girls
Bijoux has always been built in public by our founder, growing up alongside you and sharing every step of the journey. As Amelia steps into a new chapter, we’re excited to welcome you to The New Era of Bijoux De Mimi, featuring more elevated designs, deeper community connections, and an even bigger pop-up-inspired energy. This is the same bold spirit you love, just grown up with you.
High quality, reasonably priced
Bijoux De Mimi Jewellery offers high-quality, reasonably priced pieces designed to be worn every day, with all jewellery (excluding our huggies, ear cuffs, and ear chains) already 100% waterproof, and our entire collection set to be fully waterproof by May 2026.
Are you a gold or silver Bijoux Girl?
Bijoux pieces are made to mix, match, and grow with you, whatever your style looks like right now.
Delicate, elegant, and full of charm, the India Necklace is a refined and relaunched take on our beloved 2024 summer favourite. Featuring a flattering Y-shape silhouette and dainty chain adorned with colourful bezel-set stones, this piece is simple with a statement and the perfect accessory to your outfit.
One of our best sellers, the Cosima Huggie Earrings are a cosmic-inspired favourite. Each huggie is lined with sparkling stones and finished with a star-shaped drop charm, detailed with a cluster of crystals that shimmer with every movement.
Meet the Amelia Bangle, featuring delicate all-over star engravings, each accented with a sparkling gemstone for just the right amount of shine. With a new and improved all round clasp. Crafted from 18k PVD electroplated stainless steel, it’s water-resistant, hypoallergenic, and built for long wear without fading or tarnishing.
The Minnie Letter Charm adds a touch of sparkle to your everyday style. Made from 18k PVD-electroplated water-resistant stainless steel, each charm features a bold gold-tone letter, please see the letter selection above. The surface is set with tiny star-shaped engravings, each holding a clear stone that catches the light beautifully.
Let's hear it from The Bijoux Girls
"My daughters are totally obsessed with Bijoux De Mimi, and I am so grateful that these are the type of young women they are influenced by in this day and age, Amelia is an inspiration. Great jewellery for the reasonable price, we lost one parcel but customer service were excellent. Thank you Bijoux! We will continue to support always!"
"Really cute statement earring absolutely love!"
"Most gorgeous necklace and such high quality!!"
"I am literally the biggest Bijoux Fan. I love the jewelry it’s so cute and really good quality. Especially now so much is waterproof. The girls who work in the shop are really lovely and helped me find what I was looking for everytime. I am so proud watching Amelia grow this amazing company since the beggining."
"I love the colour ways and quality bijoux offers, as well as its distinct pretty packaging. I have always had a welcoming and kind experience with team. Ivy was so helpful at the May pop up carefully curating a green stack for me!"
"I’ve been a Bijoux customer for years now, since the very beginning and I’m still a huge fan! I’ve ordered countless times have always been very impressed by the process. On one occasion Royal Mail did lose my parcel (when they were having a lot of issues) and the customer service was exceptional. I was ordering for a family members birthday so it was quite an urgent situation but the Bijoux team were so quick to get back to me and rectify the problem. (Even though it wasn’t their fault!!!)"
"Omg i never thought i'd get out of studs until i put these in!!! OBSESSED and will be buying another pair <3"
"Bijoux are literally the only earrings I wear, perfect for any occasion and last so well. The packaging is always gorgeous to open, cannot recommend enough and get compliments the whole time. Have got all my friends and family to become fans! Anything rainbow is my fav"
Meet Amelia
I founded Bijoux De Mimi at 18 during lockdown, launching with £400 of my own savings to create a jewellery brand that felt colourful, fun and like your own personal hype-girl. I built it by sharing every lesson I learnt, listening closely and growing up alongside you.
Today, we’re one of the fastest growing jewellery brands in the UK without external investment, having sold over 250,000 pieces to 100,000+ amazing customers. Forbes 30 Under 30 was surreal, but what matters most is staying hands-on and keeping Bijoux authentic as we grow.
Whether you’ve been here from the start or just joined us, I’m so excited for this next chapter bringing Bijoux to new friends around the world while keeping the energy that started it all.
Loads of love, Amelia xxx
Hot Right Now
Cosima Blue Gold Star Huggie Earrings
Eleanor Gold Necklace Chain 52cm
India Droplet Necklace Gold & Pink
Amelia Crystal Gold Star Bangle
Madeleine Hand Chain Crystal & Gold
Ellica Turquoise Gold Droplet Huggie Earrings
Phoebe Crystal Gold Cross Pendant Charm
Izzy Star Pendant Necklace Turquoise & Gold
A Minnie Letter Star Necklace Charm

