Everything you need to know <3

Here at Bijoux De Mimi HQ, it’s our aim to bring you flexible everyday jewellery that adds a slice of statement to any look. Bijoux was born whilst Amelia was wandering the magical streets of Paris in the hunt for a children’s fashion sector internship. Having stumbled upon a wonderful jewellery retailer Amelia realised that what they had on offer was completely missing in the UK. Impulse took over and she purchased a healthy amount of stock and started selling it immediately on Depop, which blew up, but three months later, the pandemic struck.

Being trapped in the same four walls can be daunting for any 18 year old and in this case, it was no different. However, as she searched for a job in the incredibly saturated fashion sector, there was a lightbulb moment. Having decided to make something more of that little idea from Paris, Amelia started on a website and something big was about to happen. On June 30th 2020 Bijoux De Mimi was born. A lockdown business, from a bedroom, about to bring colourful jewellery to the world.

Our Founder

"Hey queens, thank you for checking out my brand! I launched Bijoux when I was 18, with £400 of my own savings from clearing out & selling my wardrobe mid-covid. The site went live 3 years ago on 30th June 2020 and it changed my life forever. I am now 22 and have since turned it into a 7-figure & growing company. I have travelled around the world with the brand, from stocking in New York's Wolf & Badger to working with other household high-street names like Urban Outfitters. It's been a real journey - with lots of ups and downs nonetheless! This June we celebrated three years, and iI can't wait to see what's in store for 23/24" - Amelia xxxx


Our Journey

As a business built from a bedroom during lockdown, it was never going to be the easiest journey, but due her passion and desire to build a lifestyle jewellery brand that her customers would love, Amelia created the brand that you see today. 

Our team is now based out of our Notting Hill HQ, and with our twenty year old founder leading the way, we continue to add more colour and designs to our selection of jewellery for all of our street style savvy shoppers.

There’s plenty more to come

Bijoux De Mimi is still an evolving and expanding business, and our huggie earrings are already being worn by amazing women and men globally. Having been awarded, ‘Highly Commended, Emerging Brand Of The Year” at the UK Jewellery Awards 2021 we will be attending again this year with another prize hopefully coming back to HQ with us, fingers crossed. 

The popularity of the brand is something we are immensely proud of and having managed successful launches on two of the biggest shopping streets in the country ‘Oxford street & Bond Street’, there will be lots more opportunities for you to engage with us this year. For the next Bijoux in-store experience, keep your eyes on Kings Road, more will be revealed soon!

Stay in the loop!

As well as the pop ups don’t forget there are plenty of ways you can stay in the loop! If you’re after an emergency pair of Huggie earrings, or just a Bijoux high-street fix, why not check out Urban Outfitters, or Wolf & Badger New York. If you are already one of the queens that follow us on socials, we appreciate it! If not, where have you been? With over 50 million views on TikTok we think you should get over there sooner rather than later.

On July 19th 2022, we will be launching something truly spectacular. In partnership with European jewellery brand Deaf Metal, we will be bringing you Pink Noise! One of the UK’s first hearing aid friendly jewellery lines. We will also be giving 20% of sales to an amazing non-profit called ‘Living with hearing loss’, they do amazing things so please go check them out.

“TikTok’s favourite jewellery brand, Bijoux de Mimi, has created an adaptive hearing aid-friendly jewellery collection for the first time."

- Stylist Magazine