Shopping at Bijoux De Mimi
We pride ourselves on our 45,000+ amazing returning customers, so it's super important to us that your jewellery is packaged as beautifully as possible.
When you palce an order at Bijoux, your jewellery is carefully packaged same day by our warehouse team in our gorgeous pink and red envelopes, so you'll always know that it's a Bijoux parcel arriving. Fancy joining the party?
Every order arrives with a free reusable jewellery pouch, free removable custom sticker and a unique discount code to use on your next order. Don't forget that when you sign up to our emails you get 15% off and A FREE PAIR when you spend over £30 on earrings!
Meet Amelia, our 22-yearold founder
Founded by our CEO, Amelia Hitchcock-Merritt in the middle of lockdown at just eighteen, Bijoux De Mimi has gone on to be one of the fastest growing jewellery brands in the UK.
Desperate for something to do Bijoux De Mimi was born when Amelia noticed a significant gap in the market for her favourite thing, colourful jewellery, but the need for an affordable alternative.
Prior to starting Bijoux De Mimi, Amelia attended Central Saint Martins, Hurtwood House and St George's Ascot where she thrived in both Fashion and the Arts.
Our amazing journey
Now three years old and still without any external funding, Bijoux De Mimi has been nominated for the Emerging Brand of the Year at the UK Jewellery Awards and Amelia the Young Entrepreneur of the Year 2022 and has been stocked in Urban Outfitters and Wolf & Badger's UK and US stores.
Having spent the last three years building the company from our London office, in January 2024, we jumped ship and upgraded to our very own warehouse near Exeter.
This year, we are working towards a new and extensive line of long-lasting colourful jewellery, here's what you'll see this summer:
- Our Kings Road store!
- MORE bijoux bangle's
- Bijoux belly chains
- Bijoux beach bags
- Our first line of hand chains 🥹
Why Bijoux?
As "Gen'z favourite jewellery brand" - The Stylist, we pride ourselves on our affordable, high quality colourful pieces. With unique style and design being at the forefront fo what we're here for.
All of our jewellery is designed by Amelia, and ethically manufactured in our factory in asia.
Like with any fast-pace successful business in this generation -we're tackling copycats left right and centre, but are doing our best to ignore and keep producing even better colourful jewels for you.
Never the less, when you shop Bijoux, it's so much more than just another jewellery purchase, you're joining our community of girls who live, laugh breath Bijoux and everything it stands for.