The Summer Store
We are delighted to have opened our first long term Summer Store!
- Saturday 23rd May - Sunday 6th September
- 324-326 Kings Rd, London SW3 5UH
- Weekdays: 11am-6pm, Saturdays 10am-5pm, Sundays 11am-5pm.
Please note, we do not accept cash.
Exclusive In-Store Offer: Receive our NEW Bijoux Stripe Beach Bag when you spend £85+ in store which includes a Bijoux Phone Case, NEW Bijoux Stripe Make-Up Bag, and a surprise jewellery gift in your chosen colourway. One per purchase. There will also be a free photobooth in-store.
Loads of love, Amelia xxx
What Makes Our Pop-Ups So Iconic?
The Perfect Day-Out
Our pop-up shops are always based on the iconic Kings Rd, London. Perfect for a quick in-and-out, or an experience worth planning. Walk down from Sloane Square Station, explore the incredible array of shops along the way, stop for brunch, then step into Bijoux De Mimi to build your perfect stack. However you do it, it’s designed to fit seamlessly into your day.
The Bijoux Girl Experience
Walk into our immersive pink-and-red store where you can see every piece in person, fill your Bijoux Basket and explore each section of the shop by colour. Take a mirror selfie in our viral mirrors, or step into the photo booth. With social activations, exclusive merch and in-demand goodie bags, every pop-up feels unmistakably Bijoux.
Meet the Team, Build your Stack
Our amazing in-store team is there to guide you, help you select your perfect stack, and discover pieces that truly feel like you, or the best gifts for your upcoming celebrations. Whether it’s your first time experiencing Bijoux De Mimi or you’re building on what you already have, you can take all the time you need. It’s personal, considered, and so much more than shopping online.
Bijoux De Mimi's In-Store Experience
Our pop-ups have become known for one thing above all else, that iconic pink and red takeover on King’s Road, different to any other. There’s something so special about creating a space that feels completely, unapologetically us. From the moment you see the pink façade to the Bijoux baskets, and your jewels wrapping a Bijoux bag with a bowl, I have designed every detail to immerse you in the full Bijoux world. King’s Road is truly our home, and wherever we land, the mission is always the same: to give our Bijoux Girls the most joyful, high-energy, pink and red experience possible.
For me, these spaces have never just been about shopping. They’re about community. They’re about meeting all of you. They’re about the queues, the laughter, the chaos, and the magic that happens when we all come together in real life. I feel so lucky that what started as a dream has become something you show up for again and again, and can’t wait to invite you to what’s in store in 2026.
December 2025
In December, we ended the year on an undeniable high, celebrating our biggest month of Bijoux ever with our Christmas King’s Road store at 324-326 Kings Rd. For two magical weeks, the space transformed into the ultimate pink and red festive destination, welcoming another 7,000 Bijoux girls through the doors for the best Christmas shopping experience yet. Every purchase came with a free chilly white hot chocolate, iconic jewellery boxes were stacked high, and our phone cases and Christmas cards were ready to be wrapped and gifted. Our festive in-store café created the perfect pause between shopping moments.
May 2025
In May 2025, we returned to King’s Road, taking over 322 for a two-week spring sensation that truly raised the bar. The Maytime Slay Pop-Up was bigger, bolder, and more immersive than ever before. With our Perfect Ted matcha bar, Yee Kwan ice cream parlour, and a buzzing downstairs café, the space became a destination, not just to shop, but to spend a few hours. Over 7,000 Bijoux Girls walked through the doors to discover our first-ever collection of rings alongside new and improved signature pieces. The response was incredible, marking a defining moment for the brand as we expanded our offering and elevated our designs.
February 2025
In February 2025, we took over 340 King’s Road for our unforgettable week-long Galentines Experience, transforming the space into a vibrant celebration of female friendship, founders, and feel-good moments. Partnering with Perfect Ted, Buy Women Built, and Spooners, we created so much more than just a shop. From curated brands and exclusive drops to immersive moments and community-led activations, every detail was designed to champion women and bring people together. With over 5000 of our amazing customers through the doors, the energy was electric. Not to mention the insane Bijoux Beach Bags on offer filled with amazing merch.
July 2024
In July 2024, we hosted our very first King’s Road pop-up, and it was certainly one to remember. What started with complete nerves (and the very real fear that no one would show up) quickly turned into a moment we’ll never forget. We woke up to a queue of 2500 Gen Z girls lining the street, bursting to get inside. The energy was electric before the doors had even opened. It was a challenging day fast-paced, overwhelming, and a huge learning curve, but one we can now look back on as truly incredible. That first Kings Rd Store proved something powerful: the community was real, and they were ready. With our iconic pink and red branding taking over the space, the vibe was bold, joyful, and unapologetically us. It wasn’t just a pop-up, it was the beginning of something much bigger.
