Bijoux De Mimi

Why Bijoux?

Gen-z's Favorite Jewellery Brand

Born with colour in mind, Bijoux De Mimi Jewellery is designed to bring bold energy to everyday styling. Known in the press as "Gen Z’s favourite jewellery brand", we create playful yet elevated pieces that make self-expression effortless. With each of our vibrant designs available in a choice of our iconic colour-ways.

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Bijoux De Mimi

The New Era of Bijoux Girls

Bijoux has always been built in public by our founder, growing up alongside you and sharing every step of the journey. As Amelia steps into a new chapter, we’re excited to welcome you to The New Era of Bijoux De Mimi, featuring more elevated designs, deeper community connections, and an even bigger pop-up-inspired energy. This is the same bold spirit you love, just grown up with you.

Our Story
Bijoux De Mimi

High quality, reasonably priced

Bijoux De Mimi Jewellery offers high-quality, reasonably priced pieces designed to be worn every day. We are delighted to announce that from April 2026 all our products are now 100% water-resistant.

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Blue

Turquoise

Green

Crystal

Pink

Rainbow & Red

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Are you a gold or silver Bijoux Girl?

Bijoux pieces are made to mix, match, and grow with you, whatever your style looks like right now.

Gold

Silver

Bijoux Unboxed

Let's hear it from The Bijoux Girls

Poppy

"Literally had the best time ever, ever since I’ve gone I’ve been planning when to next go back, staff and everyone in the store are so lovely and welcoming. The store is so spacious and the vibe is insane!!! ⭐️⭐️"

Poppy

Tella

"Never leave the house without my pieces, the Olivia Gold Blue body chain is my fav !!! Obsessed. 💋"

Chantel L.

"The staff was lovely and welcoming and very helpful the shop was beautifully decorated and had a positive vibe I will definitely come back and recommend to others."

Chantel L.

Bella S.

"I’m absolutely obsessed with all my Bijoux De Mimi jewellery!! They come everywhere with me and are the finishing touches to my every outfit. If you’re looking for high quality, affordable pieces, that give you many compliments daily…look no further, cause bijoux has your back!!"

Bella S.

Sarina R.

"BEST SHOP EVER!!!! The workers were the nicest people ever and so genuine. the founder is honestly a gem and looks out for customers. Such a fun day out and the perfect jewellery that will last a lifetime. They always have freebies which is so considerate of them. They have so many fans and so many girls that come to shop it's the best business i've seen. If i could want something i would want bijoux de mimi to have its own permanent shop so that incredibly days out don't need to be once a year and can be all year round!! big up bijoux, you've out done yourselves once again♥️🙌"

Sarina R.

Natalie C.

"Worn on a daily - doesn’t tarnish in the slightest!!!! Incredible!"

Olivia H.

"Such a gorgeous store inside and out! Really helpful staff on hand to ask any questions about stock also adding that any not in store can be ordered to home for you! Really nice layout inside separating colours so easy to find what you’re after. Also a free photo booth!!!"

Olivia H.

Noor A.

"ABSOLUTE FAVOURITE - SO SOOO BEAUTIFUL!"

Immi A.

"The perfect base for any stack!! It is really amazing quality, I wear it everyday and it steel looks brand new!"

Isla E.

"AMAZING!!! The best experience such a nice shop with everything in stock! Lovely staff and I got to meet gorgeous Amelia who was the kindest! Bought a load and got so much free stuff! INSANE! I am definitely going back with all my friends!"

Isla E.

Rhiannon G.

"Absolutely in love with this jewellery box, it is a perfect size for travelling and has cutouts for long earrings/hoops. The necklace hooks are also really useful!"

Izzie M.

"The quality of the product is amazing and the fact that it is waterproof makes it even better. Wear it absolutely everywhere and it looks amazing in a stack!"

Emmie M.

"Love my India day! I got another droplet necklace."

Emmie M.

Rhiannon G.

"I am genuinely in love with this necklace. It hangs at the perfect length and is the perfect addition to a stack! 🥰 I go swimming and running in it and there has been absolutely no tarnish, couldn’t recommend enough ✨"

Founder Spotlight

Meet Amelia

I founded Bijoux De Mimi at 18 during lockdown, launching with £400 of my own savings to create a jewellery brand that felt colourful, fun and like your own personal hype-girl. I built it by sharing every lesson I learnt, listening closely and growing up alongside you.

Today, we’re one of the fastest growing jewellery brands in the UK without external investment, having sold over 250,000 pieces to 100,000+ amazing customers. Forbes 30 Under 30 was surreal, but what matters most is staying hands-on and keeping Bijoux authentic as we grow.

Whether you’ve been here from the start or just joined us, I’m so excited for this next chapter bringing Bijoux to new friends around the world while keeping the energy that started it all.

Loads of love, Amelia xxx